In fact, Team Obama is about to take the selling of the president’s health care law to a whole new level Saturday by kicking off a merchandise line, complete with T-shirts, bumper stickers and buttons, all proudly emblazoned with “Obamacare.”
Not only does Obama want to own the word that’s been used to attack him so often, but supporters can, too. -Huffington Post
I think this is a really good idea, but I think the end game is, every time a Republican say’s “Obama Care” a Democrat screams “THAT’S OUR WORD! YOU CAN’T USE THAT WORD!” and, as a Democrat, that sounds awesome.